MRoot Tech brand kit · version 1.0 · September 2026
====================================================

WHAT'S HERE
  MRoot-Brand-Guide.pdf   The brand guide (16 pages). Start here.
  logos/svg/              Master vector files, fully outlined (no fonts needed).
  logos/png/              Transparent PNG exports in several widths.
  favicon/                favicon.ico, favicon.svg, apple-touch-icon.png (180),
                          icon-192.png, icon-512.png, icon-maskable-512.png.
  social/                 Avatars (800 px), Open Graph image (1200 x 630),
                          LinkedIn company cover (1128 x 191).

WHICH LOGO
  horizontal   The primary logo. Use it wherever it fits. Min 120 px / 30 mm wide.
  stacked      Square spaces. Min 72 px / 20 mm wide.
  symbol       The √m mark alone, when the name is nearby. Min 24 px / 7 mm.
  tile         The compact root-sign tile, for favicons and anything under 24 px.
  wordmark     "MRoot" alone. Rare: text-only and co-branding lines.
  arabic-horizontal   Arabic lockup (إم روت). Typeset in Noto Kufi Arabic.

FILE-NAME SUFFIXES
  -color       Light backgrounds (Paper, white, light tints)
  -reversed    Midnight and dark backgrounds
  -midnight / -black / -white   One-color uses

COLORS
  Midnight    #15213B   RGB 21 33 59
  Ember       #E8622C   RGB 232 98 44    (shapes, buttons, large text only)
  Ember Deep  #B4441A   RGB 180 68 26    (small orange text and links)
  Paper       #F6F2EA   RGB 246 242 234
  Stone       #5E6470   RGB 94 100 112
  For print, have your printer match the HEX values against a proof.

FONTS (all free, SIL Open Font License 1.1, from Google Fonts)
  Fraunces           headlines          https://fonts.google.com/specimen/Fraunces
  Figtree            wordmark, text, UI https://fonts.google.com/specimen/Figtree
  Noto Kufi Arabic   Arabic headings    https://fonts.google.com/noto/specimen/Noto+Kufi+Arabic
  Noto Sans Arabic   Arabic text        https://fonts.google.com/noto/specimen/Noto+Sans+Arabic

QUICK RULES
  - Use the supplied files. Never redraw, retype, recolor, stretch or rotate the logo.
  - Keep clear space equal to the height of the m in the symbol on every side.
  - Never mirror the root sign in the logo, including in Arabic layouts.
  - Write the name MRoot (capital M, capital R). Say "em-root".

LEGAL LINE
  MRoot Tech is a brand of MerkleRoot Technologies, LLC.
  MRoot and the √m mark are trademarks of MerkleRoot Technologies, LLC.

QUESTIONS
  hello@mroottech.com · mroottech.com/brand.html
