Brand kit
Logos, colors and words for partners and press.
Please use them as supplied. If you need something that isn’t here, just ask.
Logos
The √m mark and the wordmark.
Use the primary logo wherever it fits. Below 120 px wide, use the symbol; below 24 px, use the compact tile.
Primary logo
Primary logo, reversed
Symbol
Compact tile (small sizes)
Color
Ember and Midnight.
Ember is for the root sign, shapes and large text. For small orange text, use Ember Deep.
Midnight
#15213B · RGB 21, 33, 59
Ember
#E8622C · RGB 232, 98, 44
Ember Deep
#B4441A · RGB 180, 68, 26
Paper
#F6F2EA · RGB 246, 242, 234
Stone
#5E6470 · RGB 94, 100, 112
Name and description
How to write about us.
Write MRoot: capital M, capital R. It’s said “em-root”. Use “MRoot Tech” on first mention and “MRoot” after that.
Short description (25 words)
MRoot Tech is an independent software company making focused, carefully built apps for everyday life. Its first app, KidUp, is a family app now in development.
Long description (50 words)
MRoot Tech is an independent software company that builds focused apps for everyday life. Each app does one job well, respects people’s time and attention, and keeps getting better. Its first product, KidUp, is a family app for tasks, routines, rewards and goals, currently in development. MRoot Tech is a brand of MerkleRoot Technologies, LLC.
Quick rules
Please do, please don’t.
Do
Use the supplied files
Never redraw or retype the logo.
Give it room
Keep clear space of at least half the symbol’s height on every side.
Pick the right version
Color on light backgrounds, reversed on Midnight or dark photos.
Don’t
Recolor, stretch or rotate it
Keep the proportions and the two colors as supplied.
Mirror the root sign
The logo reads the same in every language.
Add effects
No shadows, outlines, gradients or glows.
MRoot and the √m mark are trademarks of MerkleRoot Technologies, LLC.